Crayola Enters Home Based Business Market With Big Yellow Box
Such comments have convinced Binney officials that there's big potential in the Big Yellow Box, the Crayola-maker's direct marketing program.
It's essentially a Tupperware party for crafts. Big Yellow Box consultants show off Binney craft projects at in-home parties. Prices range from $14.95 for a Starburst Pillow to $49.95 for Dream Piglets (three piggie banks to decorate).
Binney doesn't release sales figures, but says the program, named after the company's yellow box of crayons, is growing. The company will add 24 items this year, after starting with 15 in 2002. The products are not sold in stores.













