Mary Kay Advertising On Oprah - Targeting Cosmopolitan Set
When Debi Moore started selling Mary Kay cosmetics nearly three decades ago, she lugged around bags full of skin-care products into the living rooms of stay-at-home moms.
Now, her daughter, Taylor, wants to sell those products in Europe.
"I'm passionate about helping women feel great," said Taylor, 23, at a recent women's networking event Thursday night in Mooresville, N.C., where her mother, one of Mary Kay's top saleswomen in the nation, gave a speech. "Our generation has taken it by storm. We're starting a new image of Mary Kay."
Once famous for its pink-clad sales army, the Dallas company is trying to update its appearance -- and attract new customers at home and in foreign markets.
Mary Kay recently launched a multimillion-dollar ad campaign on Oprah Winfrey's talk show, targeting the young, cosmopolitan set.
Now, her daughter, Taylor, wants to sell those products in Europe.
"I'm passionate about helping women feel great," said Taylor, 23, at a recent women's networking event Thursday night in Mooresville, N.C., where her mother, one of Mary Kay's top saleswomen in the nation, gave a speech. "Our generation has taken it by storm. We're starting a new image of Mary Kay."
Once famous for its pink-clad sales army, the Dallas company is trying to update its appearance -- and attract new customers at home and in foreign markets.
Mary Kay recently launched a multimillion-dollar ad campaign on Oprah Winfrey's talk show, targeting the young, cosmopolitan set.
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